6 Oct 2021
7 min read
Do you want to represent the business in the online marketplace? If yes, then you need a website first. There are multiple sources available to create a website, such as - creating via website builders, developing on your own, etc. To get your website developed quickly, you can choose the option of a website builder. WordPress is one of the best content management systems and website builders. You can hire a good WordPress develope for the quality services and building the website as per your desires.
When it comes to trust and services, then no one can beat WordPress. There are several other reasons available. The following are some major ones.
With WordPress, you can develop any kind of website by adding lots of unique features, functionalities, and elements.
WordPress is an open-source platform, and anyone can easily access its services without spending any money.
It has a big collection of different types of themes and plugins. You can use plugins for adding different kinds of functions to the websites.
Use of WordPress makes you a part of a big community where you can get technical support. You can raise queries in the community’s support forum and get assistance from the professionals.
Over 35% of websites are using WordPress all over the world.
It doesn’t matter; you are running a small or large business. WordPress has multiple options for all business websites- small, medium, and large scale.
WordPress is the easiest and most efficient way to design & build a website. It’s free CMS services make it more effective and set up higher priority levels. It is the priority for everyone who wants to start a web blog or a complex eCommerce website.
Before working on WordPress designing and other operations, you have to fulfill some basic technical requirements. It is vital for all websites and should be completed initially.
Firstly, you have to buy a domain name. While choosing a domain name, you need to keep the following things in mind.
Your website is going to represent your business and become a face in the online marketplace. It is the only proof of your online existence. Due to it, you should pick the domain name similar to the business name. Another important aspect is the domain extension. Most commonly, people think of a website with.COM extension only.
Due to some reasons, you may not get .COM extension, or it may already be owned by someone else. Here, you should pick .NET or local area extensions like .UK, .AU, .US, etc. as per your location.
For publishing a website on the internet, you need to avail the web hosting services. Hosting services provide you some space on the servers for operating and regulating the website functions. Selecting a hosting plan and server is a crucial decision. In case you pick the wrong option or hosting services, then it directly impacts your website performance.
With less space or a weak server, your website starts creating issues while running. It delivers bad results to the audience and overall affects the business directly. Everyone has to choose the hosting plan as per the size of their website and projected traffic at the initial stages. In case you are creating an eCommerce website, then it is good to have a VPS (virtual private server) hosting plan.
WordPress offers a big collection of themes for all types of websites. You can get both free and premium themes in the store. All types of themes are available with different types of features, functionalities, and appearance. It depends on you, what kind of looks you want, how you want to interact with the audience, what functionalities you want to add, etc.
A free theme can provide lots of important features by which you can develop a good business website. With a premium theme, you have several additional options such as - multiple designs for the homepage, new features, more user-friendly, no customization barrier, and much more.
All types of themes have demos that can help you understand the website’s elements’ arrangements. You can get guidance from the WordPress developer for choosing a suitable theme option.
After all these things, you should figure out the content and visuals related to the website's requirements. Based on the needs, you have to create the complete content. Content is not all about the textual elements. You have to focus on visuals & images, posters, featured images, banners, etc. The business owners need to prepare this data before working on website customization and designing. In case you are working on an eCommerce platform, then you have to keep product descriptions ready. These are some major requirements for creating a useful website. In all these operations, you have to work carefully and professionally. If you miss anything or did something wrong, bad results will appear in the future.
In this step, you will know how to set up a complete WordPress business website.
To create a WordPress website, you have to install it first onto a web server. For the installation, you have to login to cPanel first. You can get cPanel login credentials from the web hosting service provider. After logging the cPanel settings, you should find out the website installers or one-click installers option.
Here you can see the option of WordPress. You have to click on it and install WordPress onto the server. You should not leave the page until you get the final message or confirmation that WordPress has been installed. Now you can log in to the WordPress dashboard.
For accessing the login page, you can run your domain name.extension/wp-admin URL. Here, you have to enter WordPress login credentials that you get while installing and activating it on the servers. While installing WordPress, you should not forget to change the username.
After accessing the WordPress dashboard, you have to install the selected theme. For the installation, you should go to Appearance > Themes > Add New. In case you want to work with a premium theme, then you have to buy it externally. In consideration, you receive a zipped folder with all essential files. Here, you have to click on the UPLOAD button and choose the zipped folder. When the installation is done, then you can see an ACTIVATE button. You should click the button, and now you can work on the theme for designing the website accordingly.
If you want to work on a free theme, you will get lots of options in the theme store. You can apply filters for theme options as per the requirements and some other factors.
To add different features and functionalities to the website, you have to get help from specific plugins. You should start installing plugins as per the requirements. Here, you have to visit Plugins > All Plugins on the dashboard.
After the installation of all plugins, you should activate one by one. While choosing the plugins, you have to be careful. You can find several plugins with similar functionalities in the plugin store. You should check out reviews, ratings, and the total number of installations before choosing one. When all these tasks are done, it is time to work on the website’s customization and setting up all pages accordingly.
For simplifying the customization procedure, you should import demo settings. Demo theme settings can save you lots of time. With a pre-built website, you have to replace your content with the existing one only. Working with a premium theme can provide lots of options regarding the website layout. You should inspect and figure out all the layouts perfectly and install the suitable one. When the complete data of the selected theme and layout has been imported, then you should start customization practices. You should start with some basic changes such as -
Fonts Colors Logo updates Favicon Website name & slogan
These basic changes can help you in providing a brand image to the website. After making these changes, you should work on the demo content and all pages. Firstly, you have to work on the homepage.
On the WordPress dashboard, you should go to Pages > All Pages. Here, you can see all the pre-drafted and published pages. Here, you can see a page with a home tag and access it. Now the backend of your homepage appears in your front. You can edit the page’s appearance and all other elements. You have to do the same with all pages one by one. Customize the page as per the business requirements.
When you are done with the website customization, then you have to focus on additional things like - promotions and maintenance. For the promotions, you can get help from digital marketing and SEO experts. To perform all these operations perfectly, you need to install some additional plugins. The following are five major plugins you need for a good business website.
Protection is the first concern of all types of website owners. No one wants to become a victim of a cyber attack and get their complete data stolen. WordPress is a secure platform, but you can install a good security plugin to strengthen the security measurements and cover all loopholes.
Website caching is an essential step for providing a better user experience and increasing its loading time. It can be possible with the help of a caching plugin. The plugin allows storing your website’s cache data in the visitor’s browser. Caching is useful in sending some basic data and website elements in advance. You can see it’s overall effects on the loading speed of the website.
If your website has a fast loading speed, it also increases the chances of holding higher SERPs positions. You can install the best caching plugin and avail of such a benefit.
With the help of a backup plugin, you can create backups of the website’s database. The use of a plugin will help you in automating the complete procedure. It means you don’t have to visit the cPanel area for creating back up again and again. If you have backup files with current updates, you can recover it when you want and without losing any data.
SEO (search engine optimization) is an integral part of promotions. It helps in getting organic traffic on the website and improving search engine rankings consistently. With an SEO plugin, you are capable of working on on-page optimization techniques. With it, you can manage the web page indexing related activities.
It is the complete procedure by which you can easily create a WordPress business website. In case you don’t have any technical knowledge or are facing any confusion, you should hire a WordPress developer. A developer has expertise in creating websites on WordPress and the capability of delivering the best results.
Rio is a digital entrepreneur who has a vision of helping businesses by increasing their online presence in terms of Websites, Applications, and SEO.
See other articles by Ravi
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