We're planting a tree for every job application! Click here to learn more

NFTs Gaming Marketing Guide 101

Miguel N. Rivera

27 Jun 2022

12 min read

NFTs Gaming Marketing Guide 101
  • gaming

NFTs have quickly become one of the most popular digital assets, with a growing number of games and applications supporting their use.

This popularity has given many marketing opportunities for developers and publishers looking to take advantage of this new market.

The NFTs gaming marketing guide 101 is a comprehensive resource that will teach you how to market NFTs-based games.

This guide will provide tips on promoting NFTs-based gaming content; whether you're a new developer or an experienced marketer, this guide will help you create the base of the first step for your NFTs gaming marketing.

NFTs 101

In essence, Non-Fungible Tokens (NFTs) are digital assets that represent unique, individual items. They can mean anything from in-game items and rewards to real-world assets and collectibles.

NFTs offer many advantages for both content creators and consumers. For example, NFTs can help monetize digital assets and creations for content creators while also providing a more secure way to manage and protect intellectual property.

For consumers, NFTs can provide an engaging and immersive experience and a more secure way to store valuable assets.

NFTs can be used for various needs of the content creator or consumer.

Old-style Gamers Vs. Blockchain Gamers

Old-style gamers and those who play blockchain games have different preferences for how they play video games.

Blockchain gaming is all about blockchain technology and the way that it works.

This type of gaming uses digital assets and a decentralized network to create a secure environment for players. This makes it different from traditional gaming because there is no single point of failure.

Traditional gamers are used to playing video games on platforms like Xbox, Playstation, and Nintendo consoles.

Unfortunately, these platforms use centralized servers that can be hacked or taken down. This means that if you want to play a game online, your opponents could be at the mercy of the platform owner.

Blockchain gamers don't have this problem because all transactions are recorded on a blockchain's public ledger. This makes it difficult for anyone to tamper with the data or steal your digital assets.

The new-school gamers are into Non Fungible Tokens (NFTs), and the old-school gamers don't understand all the fuss about NFTs.

They think they're just a fad and won't be around for long. But the new-school gamers are convinced that NFTs are the future of gaming.

Gaming Market

The gaming industry is continuing to grow with new advancements in technology. As a result, games are now more realistic than ever before, and the market for the gaming market.

The gaming market is projected to be worth $314 billion by 2026, according to a report by CISION pr newswire.

The growth is being driven by the increasing popularity of mobile gaming and the growing esports industry.

The mobile gaming market is expected to grow at a CAGR of 23.59 % from 2019 to 2026.

This can be attributed to the increasing penetration of smartphones and the availability of affordable data plans. In addition, the growing demand for multiplayer and augmented reality games is also contributing to the growth of the market.

The esports industry is expected to grow at a CAGR of 16% from 2019 to 2025. This can be attributed to the increasing popularity of competitive gaming and the growing number of viewers worldwide.

Gaming Marketing

Digital marketing for gaming companies is one of the most critical aspects of the industry.

It can be used to build awareness for a game before it's released and can also be used to keep players engaged with a game after its release.

Gaming has always been a popular pastime. People of all ages can enjoy playing video games, whether they are playing with friends or by themselves.

However, the gaming industry is constantly growing. This means that there are new ways to market video games to consumers.

Gaming companies need to be creative when marketing their products to stay ahead of the competition.

NFTs in Gaming

With the advent of blockchain technology, the gaming industry has new opportunities for game developers and players alike. One such chance is using non-fungible tokens (NFTs) in gaming.

NFTs are perfect for use in gaming, where players can own virtual assets. These assets can be used in-game items, characters, or even entire games.

NFTs can be used to create a more immersive gaming experience for players. For example, rare items that are only available in limited quantities could be utilized.

This would give players an incentive to keep playing the game to protect all rare items. NFTs can also be used to create digital collectibles.

NFTs + Gaming Industry

The gaming industry is a multi-billion dollar market, and it will continue to grow.

To keep up with this growth, businesses in the gaming industry need to find new and innovative ways to engage their customers. One way that companies are doing this is by using non-fungible tokens (NFTs).

NFTs can be used for marketing, authentication, and ownership.

As a result, NFTs offer many advantages for businesses in the gaming industry.

For example, they can be used to create unique digital experiences that can't be replicated with traditional currency. This can help businesses attract new customers and keep them engaged.

NFTs could be used for in-game items, characters, or land. In addition, they can be used to create unique collectibles that fans can buy and sell.

This could help to promote games and increase engagement with fans.

Additionally, NFTs could be used to create digital economies within games. This would allow players to earn money by playing games.

The Benefits of Blockchain and NFTs in Gaming

There is an extensive discussion in the gaming industry about non-fungible tokens (NFTs) and their impact on traditional gaming.

NFTs are created on a blockchain, which provides security and transparency.

Supporters of NFTs believe that they will revolutionize the gaming industry. They argue In addition that NFTs offer many advantages over traditional gaming, such as:

  1. Increased security: Blockchain technology ensures that NFTs cannot be hacked or stolen. This makes them a safer option than traditional gaming platforms, often vulnerable to attacks.

  2. Transparency: Transactions involving NFTs are tracked on the blockchain and cannot be manipulated. This ensures that players can trust the game's fairness and integrity.

P2E: Play to Earn

P2E stands for Play to Earn. It is a new market where gamers can earn money by playing their favorite games. In this market, gamers can earn Non Fungible Tokens, or NFTs, for playing games and completing tasks.

P2E, or Play to Earn, is a new gaming model in which gamers compete to earn rewards.

These rewards can be in the form of cryptocurrency or other cryptocurrencies.

In this model, games are played to earn rewards, not entertainment. This model has been successful in attracting new players and stimulating the growth of the gaming industry.

P2E Gamers can use their money to buy new games or upgrade their gaming equipment.

P2E also gives gamers a chance to show off their skills. They can compete with other gamers and win rewards for their achievements.

NFTs Gaming Marketing

NFTs have the potential to revolutionize gaming marketing. With blockchain technology, manufacturers and developers can create new ways for gamers to interact with games.

As a result, NFTs have the potential to redefine how people experience gaming. Here are two ways NFTs could be used in gaming marketing:

  1. Enable players to trade and sell in-game assets with each other. This could create a vibrant marketplace where gamers can find rare items or sell their unused assets on the secondary market. It could also help developers make money by selling premium items that unlock extra content or features in games.

  2. Create new ways for players to socialize and interact. For example, some platforms might let players form groups and share resources or missions together as a team.

NFTs Advantage in Gaming

The advantage of NFTs for gaming marketing is that they can be used to create unique in-game items.

These items can be sold or traded on secondary markets, giving players an incentive to spend money on in-game content. In addition, developers can use

NFTs to create exclusive game content that can only be accessed by players who hold specific tokens.

Types of NFTs Games Marketing

Several types of NFTs can be used in in-game marketing. Some examples include virtual goods, character skins, and in-game items.

Virtual goods can purchase exclusive bonus features or items inside the game, while character skins allow players to change their characters' appearance.

In-game items can provide special bonuses or boosts to players' characters.

Some gaming platforms have already started using NFTs in their marketing strategy.

Some games, like Crypto Kitties, use a traditional marketing strategy by targeting mass audiences through advertisements.

They incentivize users to buy and breed digital cats by giving them exclusive in-game items or abilities.

Other games, like Gods Unchained, rely on word-of-mouth marketing to grow their user base.

By giving players the ability to sell their unique assets on secondary markets, they create a community of users who incentivize users of the game to their friends.

This has led to the game's success despite its relatively small budget.

One company that is taking advantage of the power of NFTs is Decentraland.

The project is building a virtual world that uses NFTs as its currency. Users can buy, sell and trade parcels of land on the platform using this currency.

This allows for a much more immersive experience than traditional online gaming platforms.

BFK Warzone, an online multiplayer FPS game 2D NFT Game, is another recent example of how nft gaming marketing can be used to attract gamers.

The game features various guns and maps that can be played in multiple modes. It also has a microtransaction system that allows players to buy in-game items with real money.

This system has resulted in the game becoming one of the most popular.

Many types of NFTs can be used in marketing and gaming experiences when it comes to games. Here are others that can be included:

Achievements: These are digital badges or trophies earned by players as they progress through a game. They can be sold as add-ons or purchased outright as part of in-game content.

Cooperative gameplay: This involves players working together to complete objectives or goals. The rewards earned from cooperating can often be shared among the players, incentivizing them to work together.

Expansions and updates: Developers often release new content for their games, including new levels, characters, items, and more. This new content can be purchased outright or free through updates or expansions.

How do Marketing for NFTs Games?

NFTs games allow players to interact with each other in ways never before possible, and the marketing for these games is key to their success.

Here is how you can get started to market NFTs games effectively.

First, create a strong community around your game. This can be done through forums, social media, and even in-game chat features.

Encourage players to get involved with one another and build a sense of camaraderie.

Second, make sure your game is easily accessible. This means having a website or app where players can learn more about the game, download it, and start playing immediately.

Finally, use creative marketing techniques to draw attention to your game.

NFTs Game Marketing Strategy Steps

NFTs gaming is a new and exciting market that offers opportunities for developers to create unique games that use NFTs as the primary game asset.

However, before you can start creating a building, you need to develop a marketing strategy. Here are some steps to help get you started:

  1. Research your competition: What games are already out there that use NFTs? What can you do differently to set your game apart from the rest?

  2. Create a strong branding strategy: Your game's branding should be instantly recognizable, so layers know what they're getting into when they download it.

  3. Make a strong push for early adoption: Get your friends and family to play your game as soon as it's released and generate some positive buzz.

  4. Use social media to promote your game: Many ways to promote your game. One great way is to use social media. Platforms like Twitter and Facebook can help you reach a large audience with your message. You can also use social media to build relationships with potential players and fans.

Building a Community

Building a community around a game can be a fun and rewarding experience. Games with NFTs offer an exciting opportunity to create an in-game content and goods market.

By creating a community around the game, developers can create an environment where players can trade goods and services and even build businesses together.

There are several ways to build a community around games with NFTs. One way is to create unique events that give players opportunities to earn rewards. Another way is to provide helpful tools or tutorials that make the game easier to play.

Developers also can give away large amounts of in-game content as rewards for participating in social activities.

These strategies help create an enjoyable environment where players feel like part of something special.

NFTs Gaming Marketing Tools

NFTs are non-fungible tokens that hold unique value within gaming communities. They can be used as in-game items, rewards, or even currency.

As the popularity of NFTs continues to grow, so does the need for tools to help with their marketing.

Listed below are a few of the most popular tools for marketing NFTs.

  1. Social Media-Social media: is one of the most common ways to market anything these days. It's a great way to connect with potential buyers and create a community around your product. Many different social media platforms are available, so choose the best ones to reach your target audience.

  2. Forums-Forums: this can also be a great way to connect with potential buyers and create a community around your product. They can also be used to generate interest in upcoming sales or releases.

The Power of Discord for NFTs Gaming Marketing

As the gaming industry grows, so does the need for better marketing tools. Here are a few that Discord has released to help with marketing NFTs:

The first tool is a set of guidelines to help developers create high-quality and engaging NFTs. This will help to ensure that games and other products using NFTs are of a high standard and thus more appealing to consumers.

The second tool is the Discord Storefront, which allows developers to sell their games and NFTs directly to users on Discord. This gives developers a direct way to monetize their games and products while also providing an easy way for users to buy them.

The final tool is the Discord Nitro subscription service. This service allows users to subscribe for $4.

NFT Gaming Marketing on Twitch

Twitch has become a popular platform for gaming streaming. Millions of people watch gamers across the world broadcast their gaming sessions live. Twitch offers free and paid subscriptions, and users can also purchase NFTs (non-fungible tokens) to use in-game chat.

NFTs offers an exciting way to market games. Players can exchange NFTs with other players for in-game rewards or goods. This allows companies to create loyalty programs and promote their products directly to gamers.

The popularity of Twitch means that companies can reach a large audience without spending a lot of money on advertising. By using NFTs, companies can create unique experiences that will attract fans.

NFTs can be used to create digital scarcity, which can be leveraged to develop new marketing opportunities on Twitch.

Influencer Marketing

Influencer marketing is an effective way to reach potential buyers and promote NFTs.

By working with influencers following dedicated fans, you can increase awareness and enthusiasm for your NFTs.

In addition, influencers can help you create valuable content that encourages users to learn more about your tokens and consider buying them.


Podcasts can be a great way to reach this target audience. Many podcasts discuss NFTs and their various applications. Some focus on gaming, others on marketing, and stills on influencers.

While the content of each podcast varies, they all offer valuable insights into this exciting new technology.

Some of the most popular podcasts in this category include The BlockchainGamer.Biz Podcast and The Crypto Coin Show.

NFTs Games Monetization

As blockchain gaming grows in popularity, developers are looking for new ways to monetize their games. Non-fungible tokens (NFTs) offer a unique opportunity to create new gaming experiences and drive revenue.

Here are a few tips on how to make the most of NFTs in your game:

  1. Exclusive content: Create exclusive content that can only be accessed or obtained through NFTs. This can add an extra layer of excitement and exclusivity for players.

  2. Rewards System: Use NFTs as a reward system for players who achieve specific goals or complete specific tasks. This encourages players to keep playing and boosts engagement.

  3. Sell in-game assets to players: The most common way to monetize NFTs games. In-game assets can be anything from weapons and armor to virtual land or even cryptocurrencies. By selling these assets, game developers can generate revenue from players who want to enhance their gaming experience.

  4. Sell advertising space within the game: Advertisers can purchase ad space in NFTs games to reach gamers who are pas about gaming.

NFTs Gaming Marketing Challenges

Some of the major challenges facing NFTs gaming marketing include understanding what players want and how to give it to them and creating a compelling reason for players to invest in NFTs.

Additionally, developers need to find ways to monetize their games without relying on pay-to-win mechanics or forcing players to spend a lot of money.

Marketing NFTs can be tricky, but it's not impossible. There are many ways to reach gamers, and with a bit of creativity and ingenuity, you can successfully promote your NFTs project.

NFTs marketers face some challenges when utilizing NFTs for promotional purposes.

One challenge is NFTs are still relatively new, and few people understand them. Therefore, it can be challenging to create an effective marketing campaign that educates people about NFTs and how they can be used.

Another challenge is not many tools available to help with marketing NFTs. This means that marketers have to be creative in implementing effective strategies for promoting these tokens.

Despite these challenges, NFTs offer much potential for gaming marketing campaigns.

Final Thought

NFTs have a lot of potential in gaming marketing in the following years. Developers can use them to provide unique experiences for players and reward them for their engagement.

This could lead to more loyal players, ultimately increasing the value of games. However, it is important to use them correctly and target the right audience to maximize their potential.

For instance, NFTs could be a great way to engage a younger audience by creating game items that can only be obtained through specific in-game activities.

This would keep players engaged and interested in the game, ultimately leading to more sales.

Did you like this article?

Miguel N. Rivera

I am just a guy who want to make a dent in the universe with lines of code.

See other articles by Miguel

Related jobs

See all


The company

  • Remote


The company

  • Remote


The company

  • Remote


The company

  • Remote

Related articles

JavaScript Functional Style Made Simple

JavaScript Functional Style Made Simple

Daniel Boros

12 Sep 2021

JavaScript Functional Style Made Simple

JavaScript Functional Style Made Simple

Daniel Boros

12 Sep 2021


CareersCompaniesSitemapFunctional WorksBlockchain WorksJavaScript WorksAI WorksGolang WorksJava WorksPython WorksRemote Works

Ground Floor, Verse Building, 18 Brunswick Place, London, N1 6DZ

108 E 16th Street, New York, NY 10003

Subscribe to our newsletter

Join over 111,000 others and get access to exclusive content, job opportunities and more!

© 2024 WorksHub

Privacy PolicyDeveloped by WorksHub